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MTV to launch Pete Doherty doc campaign

MTV is to launch a marketing campaign to push its new documentary about Babyshambles front man Pete Doherty.

The entertainment channel will run print, radio, outdoor and online activity to promote the 60-minute documentary “Pete Doherty In 24 Hours” which it claims will have “unlimited access” to the singer.

The online campaign will focus on music sites including NME, Rock Louder and Click Music as well as entertainment sites like Heatworld, ASOS and Sun Online. Additional advertising will be carried on MySpace and Facebook.

MTV UK will also host a preview screening in central London for bloggers to “generate advance interest on key sites” before the show premiers on 25 January.


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